email:
rloar {at} reedloar.com

address:
391 Union Street #2, Brooklyn NY 11231

telephone:
+585.705.4115

CV:
Download (PDF)
I'm an art director working in interactive design, and occasionally motion design. I love design – be it with digital or print; graphic or industrial; furniture or architectural.

An outdoorsy fellow by nature, I enjoy non-traditional sports, making steel furniture, pondering philosophy, rocking/ chilling to music (which is a huge motivator and inspiration to me), and cooking.

References available upon request.


work:
Sprite Spark Music Mixer
Google Content Network
Motorola Droid
Adobe Max Web Site
Nike Sparq
Motorola Aura
Verizon Richer.Deeper.Broader.
Verizon BeatBox Mixer

awards:
Young Lions USA, Cyber - 3rd Place 2009
One Show Interactive - Bronze 2009
Creative Review, Digital Media - Winner 2009
Art Directors Club - Bronze 2008
London Intl. Awards - Silver 2008
Cannes, Cyber Lyon - Silver 2008
Webby - People’s Choice 2007
Art Directors Club - Merit 2007
Cannes, Cyber Lyon - Silver 2007

Verizon BeatBox Mixer   client: Verizon   agency: R/GA  /  2006 Verizon BeatBox Mixer
The BeatBox Mixer was our first campaign with Verizon to 'walk the walk' - not just talk about what Verizon Broadband could do, but show them what you could do with it. At the time, it was cutting edge, bringing in multiple video elements of such famous BeatBoxers as Rahzel, and let the user create their own new rhythms. The entire site was rich in the beatbox/ hip hop style, and flowed continuously from one piece to the next.
Creative Direction: Douglas Dauzier
Art Direction: Seth Jablon
Animation: Reed Loar
Technical Direction: Chris Hinkle

Deliverables:
1x Interactive Experience
6x Animated Flash Banners

Awards:
Webby - People’s Choice
Art Directors Club - Merit
Cannes, Cyber Lyon - Silver