When Nike decided to dive into Training, they asked us to create an experience targeted at both teen and adult consumers. There, they could learn about how to train right, and to train using Nike SPARQ equipment. We came back with five sites each specifically targeted towards a Nike vertical, filled with downloadable informational videos from official SPARQ trainers, and printable guides to go along with each exercise.

Creative Direction: Ryan Gerber
Art Direction: Kenji Shimomura
Design: Reed Loar

Deliverables:
1x Interactive Experience
26x Video Tutorials w/ Motion Graphics
26x Print Training Guides

Awards:
One Show Interactive - Bronze
Art Directors Club - Bronze
London Intl. Awards - Silver
Creative Review, Digital Media - Winner