email:
rloar {at} reedloar.com

address:
391 Union Street #2, Brooklyn NY 11231

telephone:
+585.705.4115

CV:
Download (PDF)
I'm an art director working in interactive design, and occasionally motion design. I love design – be it with digital or print; graphic or industrial; furniture or architectural.

An outdoorsy fellow by nature, I enjoy non-traditional sports, making steel furniture, pondering philosophy, rocking/ chilling to music (which is a huge motivator and inspiration to me), and cooking.

References available upon request.


work:
Sprite Spark Music Mixer
Google Content Network
Motorola Droid
Adobe Max Web Site
Nike Sparq
Motorola Aura
Verizon Richer.Deeper.Broader.
Verizon BeatBox Mixer

awards:
Young Lions USA, Cyber - 3rd Place 2009
One Show Interactive - Bronze 2009
Creative Review, Digital Media - Winner 2009
Art Directors Club - Bronze 2008
London Intl. Awards - Silver 2008
Cannes, Cyber Lyon - Silver 2008
Webby - People’s Choice 2007
Art Directors Club - Merit 2007
Cannes, Cyber Lyon - Silver 2007

Motorola Aura   client: Motorola   agency: AKQA  /  2008 Motorola Aura
AURA Motorola's premier high-end phone. They asked us to create an experience for potential consumers that conveyed the features of the phone in a way that was as premium as the phone itself. We came back with an experience that was simple, yet detailed and refined.
Creative Direction: Damian Claassens
Design: Reed Loar
Animation: Reed Loar
3D Design: IE Effects
Development: Rachel Diesel

Deliverables:
1x Interactive Experience
2x Teaser Sites
3x Animated Banners