AKQA New York, along with Vasava and RED, were chosen to create the 2009 site for the Adobe MAX Developer conference. The theme was 'the urban city', and we were specifically tasked with visually representing that through typography. The end result created fiver different cities, and a combination of 10 different typefaces, building a virtual city from words submitted by users. The more time a word was entered, the larger its typographic version became. At the conference, Adobe chose our design to become the cover of the guide, and one half of the tote bag, along with being plastered on giant posters all over the event.

Creative Direction: Damian Claassens
Art Direction: Mariana Bukvic
Design: Reed Loar
Development: Rachel Diesel; Luan-Ling Chiang; Kenny Lin; Alex Nguyen; Logan Wang; Yi Liu

Deliverables:
1x Interactive Experience
1x Print Master